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DO-IT-YOURSELF

The easy social media video maker

Make professional videos for social media in minutes. Animoto’s drag-and-drop video maker allows you to create video content that stands out.

MAKE YOUR OWN SOCIAL MEDIA VIDEO

Social video gets more shares than text and static images combined. It also encourages more views, tags, and comments, which can help you get noticed on platforms like Facebook, Instagram, and Twitter. Whether you need fresh, engaging content for organic or paid social media ads, Animoto is your go-to video editing solution. No video or design experience required.

MAKE YOUR OWN SOCIAL MEDIA VIDEO

Social video templates designed to stand out

FACEBOOK VIDEO AD

Roll out your latest product with a memorable, bite-sized video ad. Use this Facebook template designed to make your newest releases stand out.

INSTAGRAM VIDEO PROMO

Show off your best reviews on Instagram. Generate excitement with eye-catching transitions and product photos that can be shared as Instagram posts or Stories.

HOW-TO VIDEO FOR YOUTUBE

Make a helpful step-by-step tutorial that shows viewers how to get more value from your products. Then, post as a YouTube video ad or a regular YouTube video.

SOCIAL STRATEGY

SOCIAL VIDEO TIPS

SHARING YOUR VIDEO

Creating an effective social campaign strategy

  1. SET OBJECTIVES
  2. Each social media video should have a defined purpose, whether you want to boost engagement to your website, generate sign-ups for your email list, or introduce a new product line. Browse Animoto’s collection of storyboard templates to find a pre-built template that matches your goals or fits the look you want for your video.

  3. UNLOCK YOUR AUDIENCE
  4. Your social media video strategy starts with knowing your audience inside and out. Thankfully, social platforms like Facebook and Instagram simplify matters by providing detailed user information about your target customers.

  5. MEASURE RESULTS
  6. Make sure you’re hitting your goals for social. If you’re not, try an A/B test to find out they type of video that works best for your audience and your message. Animoto makes it easy to create multiple versions of one video for testing or edit an existing video to make it even better.

SUCCESS STORY

See what Buffer discovered based on a test of 60 video ads posted on social

Social media management tool Buffer has to stay on top of all the latest social trends to succeed. That’s why they decided to run a series of A/B tests to discover exactly what helps a video do well on Facebook. They turned to Animoto, since they wanted to be able to create multiple videos quickly to get results as fast as possible.

After more than 60 tests related to aspect ratio, device targeting, and style of content, Buffer learned a lot about social users, including the fact that square videos significantly outperform horizontal ones, especially on mobile. In fact, their square Animoto video gave them their second highest performing video ever, boosting engagement and views and letting Buffer rapidly develop best practices they could share with customers.

VIEW SECCESS STORY

EASY TO CREATE

How to make a social media video with Animoto

1

Select How to make a social media video with Animoto

2

Upload your photos and video clips or choose from our library of Getty Images stock

3

Personalize by changing text, colors, and music, and adding your logo

4

Produce and share to your social media account

FAQs

WHAT ARE THE SOCIAL MEDIA VIDEO REQUIREMENTS?+

WHY USE VIDEO ON SOCIAL MEDIA?+

HOW DO I MAKE PRODUCT VIDEOS FOR SOCIAL MEDIA?+

Make a video for social media in minutes

Create and share videos for free. Upgrade anytime for more customization.

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We want to help you boost your brand with social media video

As you begin creating videos, we're here to help along the way! Get started with Animoto and join others just like you in The Animoto Social Video Marketing Community on Facebook. Our team of video experts is ready to help you grow with tips, ideas, inspiration, and feedback on your videos.

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